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A mascot with big ideas for Orange Leaf.
Strategy • Art Direction • Photography • Animation
Stuck in a crowded field of froyo shops, Orange Leaf needed a new strategy to boost sales and build differentiation. “Embrace Your Inner Orange” lead to a new animated character, Orange Unicorn. The campaign won two gold trophies at the 2016 Dallas Addy Awards.
Orange Unicorn Social Videos
![Spider_BrandPosters.jpg](https://images.squarespace-cdn.com/content/v1/5e8e98b424984c387cd8be0e/1592782197634-4SSDHJVVS7L6BCHM9LG1/Spider_BrandPosters.jpg)
![Vanilla_BrandPosters.jpg](https://images.squarespace-cdn.com/content/v1/5e8e98b424984c387cd8be0e/1592782197951-BH6WTGZJ7150KK7L2SB9/Vanilla_BrandPosters.jpg)
![Weird_BrandPosters.jpg](https://images.squarespace-cdn.com/content/v1/5e8e98b424984c387cd8be0e/1592782196628-5JJK69MUF8FNHVGVE9WM/Weird_BrandPosters.jpg)
![WhyNot_BrandPosters.jpg](https://images.squarespace-cdn.com/content/v1/5e8e98b424984c387cd8be0e/1592782197725-80AWQLDUE1GPCBM20M73/WhyNot_BrandPosters.jpg)
![YoudoYou_BrandPosters.jpg](https://images.squarespace-cdn.com/content/v1/5e8e98b424984c387cd8be0e/1592782197726-R9O7MIP0GE1R5QZQBR6I/YoudoYou_BrandPosters.jpg)
Orange Leaf Case Study
Orange Unicorn Behind the Scenes